Wrapsody's Annual "Hope Floats"
Campaign & Balloon Release
Wrapsody's annual "Hope Floats" Campaign raises money for free mammograms to be given locally through the "Joy to Life" Organization in conjunction with the Alabama Department of Public Health and East Alabama Medical Foundation in Lee County, Ala. Customers can purchase balloons and tags throughout the month of October. The tags, written by each customer, contain sentiments, messages of hope or simply an honoree's name. The tags, along with the balloons and photos, hang in the inspirational Hope Floats store window throughout this original campaign in celebration of life and hope for breast cancer patients. At the end of the month, the balloons and tags are let go and "float" up during the Hope Floats Balloon Release!
Says Colleen Alsobrook, Director of East Alabama Medical Foundation, "The money will indeed go towards free mammograms- especially since the state money that the health department depends on is almost gone, and now they will only provide mammograms for women over 50. I don't know what we would do without generous support from people in the community like you!"
Each year, door prizes are announced every 15 minutes, and customers can use a "Pink Pass" to receive 20 percent off their entire purchase for two hours on the day of the balloon release.
The money raised from the sales of the tags and balloons ($2 each), along with the new "Hope Floats" T-shirts ($12, includes tag and balloon - printed by Stamp of Auburn) and "Positivity" bracelets ($10 for a set of 3; one to keep, two to give away) will go to the Joy to Life Foundation and East Alabama Medical Foundation in Auburn, Ala.
The Joy to Life Foundation provides free mammograms in Alabama for medically underserved women under 50 years of age who do not have the resources for early detection of breast cancer. Founded in 2001 by Joy Blondheim, the foundation has been able to provide over 5,445 mammograms to date.
To find out more about East Alabama Medical Foundation, click here.
For more information on the Joy to Life Foundation, click here.
Past "Hope Floats" Campaigns
"Hope Floats" Campaign, 2010
"Hope Floats" Campaign, 2009